5 Reasons why you should use LinkedIn

5 Reasons why you should use LinkedIn

By Lyan Ware Contributor


With over 500 million members worldwide, LinkedIn is the most popular social media platform made specifically for business professionals. Over ninety percent of recruiters defer to LinkedIn in order to recruit candidates. Having a well-curated LinkedIn profile to supplement a polished resume is a great way to give yourself an edge when it comes to your job search, and here are five reasons why:

Employers and top companies use it for recruiting: whether you’re actively looking for a job or not, recruiters are always looking for people on LinkedIn, and seem to prefer people who are already employed. Making sure you have a LinkedIn profile that is appealing and active will increase your chances of snagging an opportunity with a substantial salary increase.

Building an online network: why pay to have business cards made that you must replenish and update constantly when you can just update your LinkedIn profile in just a few keystrokes and clicks? In keeping with the times, engaging with promising connections online is the way to go. Have a bit of social anxiety? No problem when you can put your best self forward with a carefully curated online presence with a well-tailored LinkedIn profile!

Research companies and keep up with big industry names: LinkedIn is a great way to research and evaluate your future job prospects. Learning about the company’s culture and people can help you better prepare for a possible job interview, or just to make sure they’d be a perfect fit for you.

Brand building: with LinkedIn, you can establish yourself as a professional and an expert in your field. Having a great-looking profile and positive connections will help you gain credibility in the workforce. Through networking, you’ll also be increasing your visibility, both for you and your company.

Staying up to date: LinkedIn is a great way to get the most current information regarding industry trends and reports.


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